Raise your hand if you've ever started a blog that didn't make money, and eventually, you lost interest in it and began to ignore its existence. I feel pretty sure that is nearly everyone who has ever started a blog, or a business they wanted to do online. As a multipotentialite, I've lost count of how many times I've done it.
But on the other hand, have you ever written a blog post, had a few people comment, and found yourself having a wonderful conversation that helped you think through the topic you were blogging about & maybe even inspired a future blog post?
That experience is just an example of what can happen when you start a blog and begin to create success. But how do we nurture our blogs to the success we want most?
That's our focus, today...
2 Questions You Need to Answer
The most important first step is to decide who your target market is and stay focused on writing just to your people. Who are your people?
Next, decide what your message is to them and how you want to help. Which problem will you solve for them?
This will form the foundation for your blog, so it must be clear to you whether you are writing your first blog post or your thousandth.
Take a moment now to see if you can articulate your blog's mission in one sentence. Who do you help, and what problem do you solve?
If you have a lifestyle blog, like I do, you may write about a variety of topics, just the way someone would who writes about business success.
But there needs to be something that ties it together. And you need to be able to communicate what it is.
Though there are several places on your blog where you can articulate these two messages - who you help & which problem you solve - like the sidebar, your about page, etc., make sure your blog posts remind them, too, so they stay clear.